WineFi wins ‘Startup of the Year’ 🏅

We’re incredibly proud to share that WineFi was named Startup of the Year at the SeedLegals Startup Awards last week, standing out in a strong field of innovative companies.

As interest in alternative assets continues to grow, we see this recognition as a sign of growing momentum - not just for WineFi, but for the future of how people invest.

In this newsletter we will share why we are excited about the future of wine investing, and how WineFi, and our investors, are best placed to capitalise.

A Shift In Investor Behaviour

Investor allocations into alternative assets are on the rise. According to Preqin, assets under management (AUM) in alternative investments have more than doubled over the last decade, from just over $7.2 trillion in 2014 to an estimated $18.2 trillion in 2024. Projections suggest this could reach $29.2 trillion by 2029.

At the same time, we’re seeing a clear shift in investor expectations. People increasingly want to allocate capital the way institutional investors and the ultra-wealthy do - into assets that offer scarcity, resilience, and a degree of detachment from public markets.

Historically, fine wine has fit that profile - but access has been limited to a privileged few.

The Future of Fine Wine Investing

WineFi is changing that. Our syndicate-led model gives more investors than ever access to diversified wine investment opportunities - but importantly, we do so through a data-driven and transparent approach.

Fine wine investment has historically been led by merchants or intermediaries with inherent conflicts of interest - whether through held stock, strict allocations, or opaque pricing structures.

That model may work for selling wine, but it doesn’t work for investment.

We approach this differently. WineFi is built around data. Every opportunity we share is backed by millions of datapoints, thousands of backtests, and clear rationale - enabling investors to make informed, apples-to-apples comparisons with traditional asset classes.

No hidden incentives, no hard sell, just access to the world’s greatest wines - treated with the same rigour as any other serious investment.

To view and invest in our latest opportunity - The Icon Collection - please click the links below

New Episode: The Wine Investing Podcast

In this episode, meet Matthew Small: WineFi's new Head of Investment.

Born and raised in Belfast, Matt started his career as an Equity Trader before transitioning into fine wine investment.

This highly unusual background puts him in a unique position to be able to articulate fine wine into language familiar to investors.

Check it out on Spotify, Amazon, Google or wherever you get your podcasts.

Syndicate Sourcing Update 📈