The Timing Is the Opportunity

Nine days remain to invest in The Icon Collection - our most data-driven release to date. And it’s fitting: timing is at the heart of the opportunity.

After a market correction, some of the world’s most iconic wines are now at their 10-year trend lines. These are producers that typically lead the way in a recovery - historically, the first to find their footing and the first to compound gains once the market rebalances.

Across global markets, timing the bottom is a notoriously imperfect art - however, our Q1 Market Report (keep your eyes peeled for the release this week), shows signs of a stabilising market.

Early Movers

Iconic wines have historically acted as early movers during market recovery. Their scarcity, global appeal, and long-term collector demand give them staying power. They’re often the first labels to rebound – and the ones that tend to go furthest when they do.

Key Historic Example: Carruades de Lafite

• Post-correction returns: After the market dip in 2015, the Carruades de Lafite (an equal-weighted index) generated an impressive 16.3% annualised return (CAGR) over the subsequent seven years to the 2022 market peak.

• Performance resilience: Investors who bought the 2014 vintage at the 2015 market bottom still secured an attractive 9.48% annualised return to today, even after the recent downturn.

We’ve built The Icon Collection to reflect this dynamic. The portfolio draws from the five most expensive producers in each of the world’s seven most important fine wine regions – Burgundy, Bordeaux, Champagne, Piedmont, Tuscany, Rhône, and California. It includes both flagship wines and historically outperforming second labels.