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- Why The Icon Collection Sold Out 🏆
Why The Icon Collection Sold Out 🏆
Plus - coming soon to The WineFi platform, give us your suggestions!
Last Chance to Invest in The Icon Collection
The final tranche of The Icon Collection closes on 6th June. Read on to learn what makes this opportunity distinct - and why it has already drawn strong investor interest.
Read on to find out👇
How WineFi is unique in our alignment with investor interests.
Why timing is key for The Icon Collection.
How you can gain diversified exposure at a fraction of the cost.
You can login to the platform to find out more and invest.
Alternatively, click here to confirm your investment.

1. Investor Alignment
We’re using the same sourcing and pricing strategy that underpinned our Italian Syndicate - where we achieved a 16% aggregate discount to market lows, passed directly to members.
Achieving this level of upfront value is rare in fine wine, particularly within a structure that offers both CGT exemption and diversification at a fraction of the cost of a typical wine portfolio. It gives investors upside from day one, before the wines have even had time to appreciate.
This is where WineFi is unique in our alignment with investors, we are not beholden to allocations and we do not hold stock - so the wines that make up our investor’s portfolios are chosen purely for return maximisation.

Our Virtual Buying Assistant allows the WineFi team to analyse buy opportunities at a scale previously only achievable with large buying teams
2. Opportunity in the Drawdown
Fine wine markets have pulled back over the past 12–18 months, but our data shows that market movements tend to start at the top.
That’s precisely the positioning of The Icon Collection: a concentrated portfolio of the most recognisable names in the market, across regions with long-term track records of performance and demand.
By investing now, investors are gaining exposure to iconic producers at a point in the cycle where pricing is attractive, and where early participation typically captures the strongest upside.
3. Diversification, Delivered Efficiently
The syndicate structure spreads risk across multiple producers, regions and release cycles - all within a single commitment. It’s the only way to gain diversified exposure to blue-chip wines without having to source, select and manage each position individually.
From Burgundy to Napa, Tuscany to Champagne, building a portfolio like this on your own would require meaningful capital and deep market access. The Icon Collection simplifies that process, delivering institutional-quality diversification in one investment.
You can login to the platform to find out more and invest.
Alternatively, click here to confirm your investment.
Coming soon to The WineFi Platform

We’ve been working behind the scenes to bring you a better, more insightful experience on the platform. Here’s a sneak peek at what’s on the way:
Benchmark Performance: See how your portfolio stacks up with performance comparisons against key Liv-ex benchmarks.
List Your Other Wine: Add wines from outside your purchases with us and track their real-time market value.
Better User Experience: A more polished interface and smoother onboarding process to help you get the most out of the platform.
If you have any other suggestions as to how we can improve your platform experience, please reply to this email.
Syndicate Sourcing Update 📈
The Italian Syndicate: 100% Sourced
Champagne II: 66% Sourced
The Icon Collection: Deployment Underway